When individuals use the framework of dating for purposes other than assessing their date's suitability for them, misunderstandings can arise. One or both partners may initiate or accept dating invitations due to peer pressure, attention, a desire to escape from a social environment which they find stifling, a desire for acceptance, or a desire to humiliate; these motives can be strong enough to cause the person to deceive themselves and others when challenged, claiming and believing that they are mainly acting in good faith. This can lead to being "stood up".
This problems have led to number of local dating coaches springing up around USA. Dating Coach teaches face to face or over the phone how to interact with opposite gender and improve dating skills. It seems that some specialize in coaching men, some specialize in coaching women, and some coach both.
